The options
Four options, and where our facts come from
There are other tools in this category. They are not listed here because we cannot source
them, and a comparison built on a competitor's marketing claims is worth less than no
comparison at all. CommentGuard's details are from their help centre and pricing page, checked 26 October 2026, and a hands-on trial
account on 15 August 2026. NapoleonCat's are limited to what its public
pricing page states — prices, plan limits,
platforms — checked 26 October 2026. We have not trialled it, so nothing here says how well it
works.
Meta's built-in moderation Free
Best for: One quiet Page, run by the person who owns it.
What it does well: It is already there, it costs nothing, and for a Page that gets a handful of comments a week it is genuinely enough. Keyword blocklist, a profanity toggle, hide or delete by hand.
Where it runs out: The blocklist catches common misspellings of the words you add, but not meaning, so a scam in fresh wording is a new entry you have to think of first. It is per Page, access is granted Page by Page in Meta’s own settings with no view across Pages, and there is no record of what was hidden or why.
CommentGuard From $29/mo
Best for: Teams who want AI filters and comment-to-reply automation today.
What it does well: The incumbent, and ahead of us on AI filters and automations: a keyword or emoji triggers a public reply from a rotating set, with an optional delay. Also further along on bulk inbox actions and muting an author, and it offers annual billing.
Where it runs out: OpenAI-only with no model choice, a 7-day trial, and their help centre confirms no public API, no Zapier, no comment assignment, no AI-to-human handover and no bot detection.
NapoleonCat $139/mo to auto-hide
Best for: Teams moderating more than Facebook and Instagram from one inbox.
What it does well: The widest platform list here: TikTok, YouTube, LinkedIn, X and Google Business reviews sit in the same inbox as Facebook and Instagram, and auto-moderation covers Facebook, Instagram and TikTok ad comments. It is a full social suite, so scheduling, analytics and reporting come with it. 14-day trial, no card.
Where it runs out: Automatic hiding starts on the Expert plan: $139/mo, or $119/mo billed yearly, for 2 users and 5 profile slots, and adding either raises the price. AI spam and hate-speech detection is a separate $29/mo add-on. If Facebook and Instagram moderation is all you need, most of that price pays for the suite around it.
CommentDefender From $9/mo
Best for: Facebook and Instagram comment moderation without a suite around it, starting small.
What it does well: Every Page, seat and filter on every plan, a label on each hidden comment naming the rule that hid it, and per-Page team access so nobody shares a password. 14-day trial, no card, and 1,000 comments for $9 at the bottom of the ladder.
Where it runs out: The AI stage is switched off right now, so the profanity and negativity filters and the Claude-drafted replies are configurable but not acting. Also no keyword-triggered reply automations, no white-label, no reseller invoicing and no public API.