The options
Three we can speak to
There are other tools in this category. They are not listed here because nobody on this
side has used them, and a comparison written from a competitor's marketing page is worth
less than no comparison at all. CommentGuard's details are from their help centre, pricing
page and a hands-on trial account, checked 15 August 2026.
Meta's built-in moderation Free
Best for: One quiet Page, run by the person who owns it.
What it does well: It is already there, it costs nothing, and for a Page that gets a handful of comments a week it is genuinely enough. Keyword blocklist, a profanity toggle, hide or delete by hand.
Where it runs out: The blocklist matches words rather than meaning, so every new spelling is a new entry you have to think of first. It is per Page, there are no roles — letting anyone moderate means giving them the Page — and there is no record of what was hidden or why.
CommentGuard From $29/mo
Best for: Teams who want comment-to-reply automation today.
What it does well: The incumbent, and ahead of us on automations: a keyword or emoji triggers a public reply from a rotating set, with an optional delay. Also further along on bulk inbox actions and muting an author.
Where it runs out: OpenAI-only with no model choice, a 7-day trial, and their help centre confirms no public API, no Zapier, no comment assignment, no AI-to-human handover and no bot detection.
CommentDefender From $9/mo
Best for: Agencies, and anyone who wants to see what a rule did.
What it does well: Per-page rules and per-page team access, so a VA or a client sees only their Pages and never a shared password. 14-day trial, no card, and 1,000 comments for $9 at the bottom of the ladder.
Where it runs out: The AI stage is switched off right now, so the profanity and negativity filters and the Claude-drafted replies are configurable but not acting. Also no keyword-triggered reply automations, no white-label, no reseller invoicing and no public API.